Brad S. Krevor, Ph.D. RRForum President, is the Principal Investigator for a series of Small Business Innovation Research awards from the National Institutes of Health to translate RRForum research findings into sustainable systems to reduce underage sales and over-service of alcohol. From 1990-2009, at the Heller Graduate School, Brandeis University, he assisted Attorneys General in pro-active efforts to prevent teenage access to age-restricted products. His research includes an evaluation of ExxonMobil’s implementation of its agreement with 43 state attorneys general to reduce underage tobacco sales, funded by the Robert Wood Johnson Foundation, and a field effectiveness study of electronic ID scanners, supported by Miller Brewing Company. He is the principal author of the Report on Best Practices for Responsible Retailing, developed as a federal Guidance Document for CSAP.