RR Systems Project Report

RRForum has partnered with state regulatory / enforcement agencies and retail associations to operationalize the “enforcement + assistance” model. In Birmingham, AL, Des Moines, IA, Springfield, MO and Santa Fe, NM between September 2003 and May 2005, RRForum and its state partners pilot-tested a quality improvement tool to assist retailers to identify and implement Best Practices identified in the Best Practices Report and a Mystery Shopper Reporting System to provide retailers with detailed feedback on actual store conduct as a quality assurance tool. In late 2005, RRForum began a community roll-out of the new RR model, starting in Albuquerque, NM, with two additional study sites—Iowa City, IA and Waltham, MA—launched in 2006. A report of this community roll-out of what is now called the RR Systems Project shows the strong potential of this model for improving age-verification conduct.