What the RR Program Offers

Identifying the Steps

identify steps that licensees can take when their staff identify fake IDs, 3rd party sales (when an adult purchases for a minor), when a customer may be impaired and in need of a safe ride home ─ and when an impaired customer refuses that assistance and gets behind the wheel.

Mystery Shoppers

Receive feedback on actual staff performance as observed by RRForum Mystery Shoppers

Alcohol Sales Policy

Assistance in adopting a written Alcohol Sales Policy for staff to follow

Recommended Practices reports

Access to Recommended Practices reports based on your type of establishment.

Self-Assessment Tool

Conduct a self assessment of current practices

  • Every time we help a retail licensee correct inadvertent sales or service to a minor, we know that we’re actually protecting their licenses, and in changing their behavior, we’re protecting our communities. Responsible Retailing Forum has enabled us to move the needle. We believe that we’re making a difference and we can actually measure that.

    Jennifer Zenker, Esq.
    VP, Government & Regulatory Affairs, The Charmer Sunbelt Group
  • Today, responsibility is more than just a tagline or a slogan. It’s action. You have to go the extra mile to make sure you’re being a responsible member of your community — a responsible retailer — and make sure that every sale you make to every customer is a legal one.

    John Bodnovich
    Executive Director, American Beverage Licensees
  • The Tavern League of Wisconsin is happy to endorse the RRForum. We feel it can be a valuable tool in the proper day to day operation of our member establishments.

    Pete Madland
    Executive Director, Tavern League of Wisconsin
  • As a Community Prosecutor, I have embraced the idea that the central foundation for crime prevention is a civically engaged community. The Responsible Retailing Forum allows for law enforcement and neighborhood stakeholders to form an effective collaboration. This collaboration is an essential tool for Community Prosecutors working toward long-term solutions to alcohol-related crimes and nuisances.

    Christopher Ladwig
    Community Prosecutor, Milwaukee County District Attorney's Office
  • The Green Bay Police Department has found the Responsible Retailers Forum to be a valuable partner in our efforts to curb illegal behavior connected with alcohol abuse. The organization’s ability to pull together community partners on collaborative projects is clearly aligned with our community policing strategy. This relationship has caused us to open lines of communication with treatment professionals and industry representatives that did not exist before.

    Captain Bill Bongle
    Green Bay Police Department
  • RRForum has been a great resource for our participating licensed accounts, providing tools and feedback on how to prevent sales to underage and over intoxicated customers. This has been incredibly valuable with our near campus customers.

    Mike Frank
    Frank Beer Distributors
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Organizations Sponsoring and Assisting in this Effort
Breakthru Beverage Group
National Beer Wholesalers Association
National Alcohol Beverage Control Association