Pseudo-Intoxicated Mystery Shop Program

RRForum has been developing a program to measure the prevalence of over-service in communities and to reinforce Responsible Beverage Service practices. In these Mystery Shopper videos, Glynda presents herself as an intoxicated customer, and James as an extremely intoxicated customer.

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Spot the Mystery Shopper Award

The Responsible Retailing Forum (RRForum) has received an award from the National Institute on Alcohol Abuse and Alcoholism that will measure the impact of a “Spot the Mystery Shopper” campaign upon ID-checking by clerks and servers.

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Small Business Innovation Research Award

RRF Field Services LLC─the research and technical services arm of the Responsible Retailing Forum (“RRF”)─has been awarded a Small Business Innovation Research (SBIR) grant from the National Institute on Alcohol Abuse and Alcoholism to evaluate a new model to support retailer compliance with underage alcohol sales laws.

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Integrated Responsible Retailing Model

In 2001, a team of national experts produced a federal guidance document, Report on Best Practices for Responsible Retailing, reflecting the experiences and insights of retailers, alcohol control boards and other state regulatory and enforcement agencies (“R-E agencies”), state attorneys general, and academic researchers. The Best Practices identified in that report have been further developed by the…

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