Date(s) - 04/30/2018 - 05/01/2018

Westin Book Cadillac Hotel

Conference Agenda

Presenters & Panelists

The 16th annual Responsible Retailing Forum National Conference will be held on Monday, April 30 – Tuesday, May 1, 2018 at the Westin Book Cadillac Detroit, hosted by the Michigan Liquor Control Commission.

Conference registration and hotel reservations are now available!

Please scroll to the bottom of this page to register.


Preview of the Meeting

The 2018 RRForum will begin with a “Meet and Greet” the evening of Sunday, April 29th, with the conference held all day Monday, April 30th and through noon on Tuesday, May 1st.

Day 1 will look at the problems of over-service / over-consumption and the ways in which licensees and their communities can guard themselves against the potential harm to customers and the community – and potential liability for servers and establishments – that are associated with over-consumption.

  • Representatives from MetLife Stadium (operations and concessions), the only venue in the country home to two NFL teams, will share their Game Day best practices to ensure safe service and consumption in a venue of 2.1 million square feet (40-acre property) and a seating capacity of 82,500.
  • The Kentucky Distillers will describe their responsibility initiative with Better Drinking Culture to re-shape the culture of drinking with their members on the Kentucky Bourbon Trail
  • An examination of how new, non-invasive technologies can be employed by licensees to monitor alcohol consumption and how this can impact establishments.

Day 2 – Alcohol Responsibility 101: What we have learned about preventing underage alcohol sales and over-servicewill present effective prevention policies and programs. Alcohol Responsibility 101 will present research on why underage sales and over-service are most apt to occur; what measures have been shown to enhance compliance with the alcohol sales laws; and how these Responsible Retailing principles can be applied by local governments, prevention agencies and licensees and their industry partners.


Registration Fees

Governmental, university, public and non-profit participants:

$425 before March 30, 2018 ($525 thereafter)


Private sector participants:

$525 before March 30, 2018 ($625 thereafter)


Michigan stakeholders

$225 for both days; $95 for Day 2 only – Alcohol Responsibility 101


Conference registration fees include program materials, reception and some meals.

Make checks payable to RRForum (federal ID# 06-1781789) and send to:

95 Algonquin Road
Chestnut Hill, MA 02467

(Note: RRForum can prepare an invoice for your organization, or you may pay using PayPal)

Online Payment Options:  To pay using PayPal please complete your registration first below, and then click on the link provided on the page that will appear confirming your registration.


Lodging Stipends and Registration Waivers

RRForum awards a limited number of lodging stipends and registration fee waivers to defray the costs of attending the meeting. These lodging stipends and registration fee waivers will be available only to governmental, university and public and non-profit agency participants. Award of lodging stipends and registration waivers will be based on submitted justification.

You may apply for a lodging stipend or registration fee waiver at the time of registration by including a note in the ‘comments’ section of the registration form.


Conference Hotel

The 16th annual RRForum Conference will be held at the Westin Book Cadillac Hotel, in the heart of downtown Detroit. There are a limited number of rooms left at the conference rate of only $169 per night, plus taxes.  To make a reservation at the Westin Book Cadillac, please call 1-313-442-5734, ext. 1614 and ask for John Frost.


(REMINDER: You are responsible for making your own lodging reservations.)


Do you have any special dietary restrictions? If yes, please list below or contact Laurie Malcom at


Questions and special requests:

Please contact Laurie Malcom, RRForum Event Planner, at or 617-529-5466.


Sorry! Registration has closed for this event.