RRForum’s Responsible Retailing Programs

21 Matters™ employs legal-age mystery shoppers to provide licensees with confidential feedback on actual staff ID-checking conduct when young customers ask to purchase an alcoholic beverage. Click above for more information.

S-STOP™ − Stop Service To Obviously-impaired Patrons − assists alcohol beverage licensees and their communities to prevent the over-service and over-consumption of beverage alcohol. Click above for more information.

The Responsible Retailing Forum (RRForum) has received an award from the National Institute on Alcohol Abuse and Alcoholism that will measure the impact of a “Spot the Mystery Shopper” campaign upon ID-checking by clerks and servers.

College Alcohol Responsibility Program is a comprehensive approach to the challenges of alcohol use and abuse in college communities. Click above for more information.

Deferred Prosecution Program provides communities with a non-punitive, restorative justice approach to improve the performance of non-compliant licensees. Click above for more information.

What the RR Programs Offer
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RRForum Research, Field Projects and Conferences have been funded by
MillerCoors
Heineken
National Alcohol Beverage Control Association
Iowa Alcoholic Beverages Division
Breakthru Beverage Group
US Department of Justice
National Institute on Alcohol Abuse and Alcoholism”
Brown-Forman
Montgomery County Alcohol Beverage Services
Diageo
National Beer Wholesalers Association