Pseudo-Intoxicated Mystery Shop Program

RRForum has been developing a program to measure the prevalence of over-service in communities and to reinforce Responsible Beverage Service practices. In these Mystery Shopper videos, Glynda presents herself as an intoxicated customer, and James as an extremely intoxicated customer.

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Spot the Mystery Shopper Award

The Responsible Retailing Forum (RRForum) has received an award from the National Institute on Alcohol Abuse and Alcoholism that will measure the impact of a “Spot the Mystery Shopper” campaign upon ID-checking by clerks and servers.

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Small Business Innovation Research Award

RRF Field Services LLC─the research and technical services arm of the Responsible Retailing Forum (“RRF”)─has been awarded a Small Business Innovation Research (SBIR) grant from the National Institute on Alcohol Abuse and Alcoholism to evaluate a new model to support retailer compliance with underage alcohol sales laws.

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Integrated Responsible Retailing Model

In 2001, a team of national experts produced a federal guidance document, Report on Best Practices for Responsible Retailing, reflecting the experiences and insights of retailers, alcohol control boards and other state regulatory and enforcement agencies (“R-E agencies”), state attorneys general, and academic researchers. The Best Practices identified in that report have been further developed by the…

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Best Practices for On-Premise Establishments

The Best Practices for On-Premise Alcohol Beverage Licensees Work Group is a joint project of RRF and the National Alcohol Beverage Control Association. Its objective is to: identify consensus Best Practices for licensed alcohol beverage establishments to prevent sales to underage and intoxicated customers; and
develops a plan to promulgate…

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RR Systems Project Report

The RRForum has partnered with state regulatory / enforcement agencies and retail associations to operationalize the “enforcement + assistance” model. In Birmingham, AL, Des Moines, IA, Springfield, MO and Santa Fe, NM between September 2003 and May 2005, the RRForum and its state partners pilot-tested a quality improvement tool to assist retailers to…

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Retailer Policy Work Group

The Retailer Policy Work Group consists of researchers, regulators, attorneys general, mystery shopper and training providers and large national retail chains that have executed Assurances of Voluntary Compliance with state Attorneys General to reduce underage sales (although the AVCs were specific to tobacco products, the Retailer WG focuses upon alcohol as…

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