A collaborative, research-based

approach to policies and Best Practices

that help retailers and their communities

prevent underage alcohol and tobacco

sales and alcohol abuse.

RRForum has developed an approach to reduce underage sales and service to impaired patrons.

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RRForum News

The Responsible Retailing Forum (RRForum) has completed a study using “pseudo-intoxicated” mystery shoppers to evaluate the SSTOP program (Stop Service to Obviously-impaired Patrons) to help bars and restaurants reduce over-service.

Montgomery County Alcohol Beverage Services (MC ABS) has again partnered with the Responsible Retailing Forum (RRForum) supported by a national award. The innovative Spot the Mystery Shopper program was developed to assist alcohol beverage license holders improve staff performance in preventing under 21 sales.

The Responsible Retailing Forum is proud to introduce, Alcohol Across America, which examines the impact of beverage alcohol on public health and safety, the nation’s economy, and American culture. Click here for more information.

In summer 2016, RRForum and the International Town & Gown Association issued an RFP to ITGA members to take part in the development of a comprehensive College Alcohol Responsibility Program for college communities. Six major universities and their host cities and towns participated in a program that combines the successful strategies that RRForum has developed for preventing underage sales (21 Matters™) and over-service to impaired patrons (S-STOP™) in its NIAAA-funded research. Click here for the report on the College ARP.

RRF Field Services LLC, the research arm of the Responsible Retailing Forum (“RRForum”), has received a Small Business Innovation Research (SBIR) Award from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) to study the effectiveness of a new program to assist alcohol beverage licensees to recognize and refuse service to intoxicated customers.

Recognition for Public-Private Cooperation

Public Policy Forum has awarded the Milwaukee City Attorney’s office, Marquette University, MillerCoors and Responsible Retailing Forum with its 2015 Salute Award for Public-Private Cooperation in the successful implementation and expansion of the Milwaukee Respect 21 program.


RRForum Overview
RRForum Supporters and Partners
National Alcohol Beverage Control Association
Breakthru Beverage Group
Montgomery County Alcohol Beverage Services
National Institute on Alcohol Abuse and Alcoholism”