A collaborative, research-based

approach to policies and Best Practices

that help retailers and their communities

prevent underage alcohol and tobacco

sales and alcohol abuse.

The Responsible Retailing Forum is proud to announce a new weekly broadcast, Alcohol Across America, to examine the impact of beverage alcohol on public health and safety, the nation’s economy, and American culture. Brad Krevor, Ph.D., RRForum’s President, will host the weekly broadcasts on Mondays at 4 PM ET on VoiceAmerica’s Business Channel.


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The 2018 RRForum National Conference will be hosted by the Michigan Liquor Control Commission and will be held in Detroit on Monday, April 30th and Tuesday, May 1st. More information to follow.

Conference Countdown
2018/04/30 12:56:14
About RRForum

RRForum is a 501(C)3 non-profit organization that engages public and private stakeholders to promote responsible retailing. In 2009, through its technical services arm (RRF Field Services LLC) RRForum received a National Institutes of Health award to develop sustainable responsible retailing systems for cities, states and trade associations.

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RRForum News

RRForum Announces 2017 National Conference – April 24-25

RRForum announces 2017 national conference. The Responsible Retailing Forum (RRForum) announces that its 2017 national conference will be held on Monday, April 24 – Tuesday, April 25, 2017 at the Sir Francis Drake Hotel in San Francisco. The California Department of Alcoholic Beverage Control will be on hand for a presentation of innovations in community-based responsibility, including RRForum research projects in California to reduce underage sales and over-service of alcohol, and RRForum’s strategic alliance with the International Town & Gown Association to address alcohol access and abuse in college and university communities.  Registration for RRForum’s 15th annual national conference will open in early November. To join the mailing list for conference updates visit or email

6 Communities Selected for ITGA/RRF Alcohol Responsibility Program

ITGA and the Responsible Retailing Forum have selected six ITGA member communities to participate in the development of an Alcohol Responsibility Program for ITGA members:


  1. California Polytechnic State University / San Luis Obispo / Cuesta College, CA
  2. University of Colorado / Boulder, CO
  3. Miami University / Oxford, OH
  4. Oklahoma State University / Stillwater, OK
  5. Oregon State University / Corvallis, OR
  6. University of Massachusetts / Amherst, MA


Recognition for Public-Private Cooperation

Public Policy Forum has awarded the Milwaukee City Attorney’s office, Marquette University, MillerCoors and Responsible Retailing Forum with its 2015 Salute Award for Public-Private Cooperation in the successful implementation and expansion of the Milwaukee Respect 21 program.


The Responsible Retailing Forum (RRForum) has received an award from the National Institute on Alcohol Abuse and Alcoholism that will measure the impact of a “Spot the Mystery Shopper” campaign upon ID-checking by clerks and servers.

The Responsible Retailing Forum (RRForum) and the Oregon Liquor Control Commission (OLCC) are partnering to examine a new approach to support alcohol beverage licensee compliance with underage sales laws to minors: Mystery Shopper programs.

RRForum Overview
  • Every time we help a retail licensee correct inadvertent sales or service to a minor, we know that we’re actually protecting their licenses, and in changing their behavior, we’re protecting our communities. Responsible Retailing Forum has enabled us to move the needle. We believe that we’re making a difference and we can actually measure that.

    Jennifer Zenker, Esq.
    VP, Government & Regulatory Affairs, The Charmer Sunbelt Group
  • Today, responsibility is more than just a tagline or a slogan. It’s action. You have to go the extra mile to make sure you’re being a responsible member of your community — a responsible retailer — and make sure that every sale you make to every customer is a legal one.

    John Bodnovich
    Executive Director, American Beverage Licensees
  • The Tavern League of Wisconsin is happy to endorse the RRForum. We feel it can be a valuable tool in the proper day to day operation of our member establishments.

    Pete Madland
    Executive Director, Tavern League of Wisconsin
  • As a Community Prosecutor, I have embraced the idea that the central foundation for crime prevention is a civically engaged community. The Responsible Retailing Forum allows for law enforcement and neighborhood stakeholders to form an effective collaboration. This collaboration is an essential tool for Community Prosecutors working toward long-term solutions to alcohol-related crimes and nuisances.

    Christopher Ladwig
    Community Prosecutor, Milwaukee County District Attorney's Office
  • The Green Bay Police Department has found the Responsible Retailers Forum to be a valuable partner in our efforts to curb illegal behavior connected with alcohol abuse. The organization’s ability to pull together community partners on collaborative projects is clearly aligned with our community policing strategy. This relationship has caused us to open lines of communication with treatment professionals and industry representatives that did not exist before.

    Captain Bill Bongle
    Green Bay Police Department
  • RRForum has been a great resource for our participating licensed accounts, providing tools and feedback on how to prevent sales to underage and over intoxicated customers. This has been incredibly valuable with our near campus customers.

    Mike Frank
    Frank Beer Distributors
RRForum Supporters and Partners
Breakthru Beverage Group
National Alcohol Beverage Control Association
National Beer Wholesalers Association